The key to any business’ success, no matter how large or small, is effective marketing. The secret is not to throw a large portion of the business’ money into advertising and marketing, but to invest a portion of the budget into effective promotional marketing that produces visible results. Good marketing is not identified by how much it costs, but by how well it works.
The original American businessman, Henry Ford, once said that the key to being a successful businessman was to use skill and ingenuity to see how much one can provide for a dollar, instead of seeing how little can be given for a dollar. This concept of providing value for money is achieved by keeping a business’s overhead costs down by maximizing resources in order to maintain quality without overspending. Using free promotional advertising and mobile marketing is a great way for businesses to achieve the marketing impact they want and need without wasting money; a value that they can pass on to their consumers.
In today’s well-connected world, there are many ways that small businesses can take advantage of free services and products to promote their businesses. Do it yourself online advertising typically gives businesses widespread exposure at little to no cost to owners. This type of online small business marketing is done by harnessing the power of social and mobile marketing.
Social media sites have millions of users who frequent them every day. Many users also access these websites through their mobile phones, keeping them constantly connected. These sites are free to use, and are simple tools for free promotional advertising.
How do businesses get started using social media and mobile marketing? With PalmPons.com, it is simple. PalmPons.com introduces potential new customers to the business by offering special promotions directly to potential customers’ mobile devices. Once the customers see the great promotions that a business is offering, PalmPons.com can then use GPS and other technology to help them find your storefront. Integrating promotional marketing with customer care helps to build customer loyalty and increase sales.
Attracting new customers is essential for long-term sustainment of a business. With PalmPons.com, customers are introduced to the business, offered great deals and promotional offers, and, using the latest technology, directed right to the business’ address. This approach combines the benefits of online, mobile, and social media marketing with the age-old pleasure of conducting business in person, face-to-face. And, best of all for the business owner who is new to online and mobile marketing, PalmPons.com is free and simple to use while providing instant results.
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